1. Information We Collect

We may collect information that you provide directly to us, information generated through your interactions with us, and certain information collected automatically through our website and technology providers.

Information You Provide

This may include:

• First and last name

• Email address

• Mobile phone number

• Marketing preferences

• Email consent

• SMS marketing consent

• Loyalty account information

• Feedback or customer service inquiries

• Information submitted through forms

• Information associated with promotions, events, giveaways, or surveys

• Other information you voluntarily provide

Order and Transaction Information

When you purchase from The Vibe, we may receive information related to your transaction, including:

• Products purchased

• Order history

• Order date and time

• Order location

• Fulfillment method

• Discounts or rewards used

• Loyalty activity

• Customer profile information associated with your purchase

Online ordering, payment processing, point-of-sale transactions, and related restaurant services may be provided through Toast.

Payment information is generally processed by our payment service providers. The Vibe does not intend to collect or store complete payment-card numbers through its standard website marketing forms.

Website and Device Information

When you interact with our website or digital services, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Website pages viewed

• Approximate geographic information

• Referring website or campaign

• Date and time of visits

• Interactions with links and forms

• Advertising attribution information

• Cookies and similar technologies

2. How We Use Your Information

We may use personal information to:

• Operate and improve The Vibe's website and services

• Manage our pre-opening and customer marketing lists

• Process and support customer orders

• Provide customer service

• Operate loyalty or rewards programs

• Send opening announcements

• Send product and menu updates

• Send promotional offers

• Communicate about events

• Send loyalty communications

• Personalize customer experiences

• Measure marketing effectiveness

• Understand how customers discover The Vibe

• Improve our products and services

• Maintain website and system security

• Prevent fraud or misuse

• Maintain required business records

• Comply with applicable laws and legal obligations

3. Pre-Opening and Website Signups

Before or after a store opens, The Vibe may allow customers to register for an opening list, first-access list, email list, loyalty program, promotional offer, or other marketing program.

Information submitted through our website may be collected for internal marketing, attribution, operational, or administrative purposes.

Where appropriate, consenting subscriber information may also be added to Toast Marketing so that The Vibe can manage and send customer communications.

4. Email Marketing

If you choose to receive marketing emails from The Vibe, we may send communications including:

• Opening announcements

• Product launches

• New menu items

• Promotions

• Special offers

• Events

• Loyalty updates

• Company news

• Seasonal campaigns

• Other marketing communications

Marketing emails may be delivered through Toast Marketing or another email service provider used by The Vibe.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing messages.

Unsubscribing from promotional email does not necessarily prevent us from sending communications that are transactional, operational, legally required, or otherwise unrelated to marketing.

5. SMS and Text Message Marketing

If you separately opt in to receive promotional text messages from The Vibe, we may send text messages to the mobile number you provide.

Marketing text messages may be delivered through:

• Toast Marketing

• Another messaging provider used by The Vibe

Messages may include:

• Opening announcements

• Promotional offers

• New product announcements

• Events

• Rewards and loyalty promotions

• Limited-time offers

• Company updates

• Other promotional communications

Consent to receive promotional text messages is not a condition of purchasing goods or services from The Vibe.

Message frequency may vary.

Message and data rates may apply.

You may opt out of promotional SMS messages by replying:

STOP

Where supported, you may reply:

HELP

for assistance.

You may also contact us using the contact information provided below.

6. Transactional Communications

Some communications from The Vibe or our service providers are not marketing messages.

For example, Toast or another service provider may send messages related to:

• Order confirmations

• Order status

• Pickup notifications

• Receipts

• Account activity

• Loyalty transactions

• Customer service

• Security

• Other service-related communications

These transactional communications may be sent independently of your marketing preferences where permitted by law.

7. SMS Privacy

Mobile phone information, SMS opt-in records, and text-message consent information will not be sold or rented to third parties for their own independent marketing purposes.

We may provide this information to service providers that help us operate our communications program, including Toast, Twilio, telecommunications providers, and other service providers acting on our behalf.

These service providers may process information as necessary to provide messaging or related services to The Vibe.

8. How We Share Information

We may share information with companies that provide services necessary to operate The Vibe.

These may include:

Toast

Toast may provide services including:

• Point-of-sale systems

• Payment processing

• Online ordering

• Digital receipts

• Customer profiles

• Loyalty programs

• Email marketing

• SMS marketing

• Gift cards

• Restaurant technology

• Order and transaction management

Framer

Framer may provide:

• Website hosting

• Website forms

• Website infrastructure

• Related website functionality

Google

Google services may be used for:

• Internal business records

• Marketing lead storage

• Forms and spreadsheet data

• Business productivity

• Analytics or related functions

Twilio

Twilio may be used for certain:

• SMS communications

• Customer notifications

• Business communications

• Phone-related services

Other Providers

We may also work with providers supporting:

• Advertising

• Analytics

• Payment processing

• Security

• Cloud hosting

• Customer relationship management

• Professional services

• Accounting

• Legal compliance

• Business operations

We may also disclose information:

• If required by law

• In response to valid legal process

• To protect our rights or property

• To protect customers or employees

• To investigate fraud or security issues

• In connection with a business sale, merger, acquisition, financing, restructuring, or similar transaction

9. Advertising and Analytics

The Vibe may use analytics tools, advertising platforms, pixels, cookies, and similar technologies to understand how customers interact with our website and marketing.

These technologies may help us:

• Measure website traffic

• Understand campaign performance

• Attribute signups or purchases

• Retarget advertising

• Measure advertising conversions

• Improve our website

• Understand customer interests

• Build or measure marketing audiences

Information collected through these technologies may include browser information, device information, approximate location, website behavior, and interactions with advertising.

Where legally required, we may provide additional disclosures or opt-out mechanisms relating to targeted advertising or similar activities.

10. Cookies and Similar Technologies

Our website and technology providers may use cookies or similar technologies for purposes including:

• Essential website functionality

• Security

• Analytics

• Preferences

• Advertising measurement

• Marketing attribution

• Performance monitoring

Your browser may allow you to block, limit, or delete cookies.

Some website functionality may not operate correctly if certain cookies are disabled.

11. Data Retention

We retain information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy

• Operate our business

• Maintain customer accounts

• Maintain marketing consent records

• Process transactions

• Resolve disputes

• Comply with legal obligations

• Prevent fraud

• Enforce agreements

Marketing consent records may be retained to demonstrate when and how consent was provided or withdrawn.

12. Data Security

The Vibe uses reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no internet transmission, digital system, or method of electronic storage can be guaranteed to be completely secure.

13. Your Choices

You may control certain communications and information practices.

Email

You may unsubscribe through the link included in our marketing emails.

SMS

You may reply STOP to promotional text messages.

Cookies

You may adjust your browser settings or other available privacy controls.

Privacy Requests

Depending on applicable law, you may have the right to request:

• Access to personal information

• Correction of inaccurate information

• Deletion of certain information

• A copy of certain personal information

• Information concerning our use of personal information

• Opt-out from certain uses of personal information where required by law

We may need to verify your identity before processing certain requests.

14. Children's Privacy

The Vibe does not knowingly collect personal information from children in violation of applicable law.

If we learn that personal information from a child has been collected where legally required parental consent was not obtained, we may delete that information.

15. Third-Party Websites and Services

Our website may link to third-party platforms such as:

• Toast Online Ordering

• Social media platforms

• Mapping services

• Payment providers

• Other external services

These services maintain their own privacy policies and terms.

The Vibe is not responsible for the independent privacy practices of third-party websites or services.

16. Changes to This Privacy Policy

We may update this Privacy Policy as our technology, services, operations, or legal obligations change.

When we make changes, we may update the effective date shown at the top of this page.

Material changes may be communicated through the website or other appropriate means.

17. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

The Vibe Healthy Bar & Lounge
713 Hebron Parkway, Suite 290
Lewisville, Texas
United States

Email: support@drinkthevibe.com

Website: drinkthevibe.com